Vie Active Introduces Local Discount, Partners with Non-Profit, and Hosts Community Events

Sun Valley activewear brand supports community with in-store specials and partnership with Higher Ground.

Local activewear brand Vie Active announced today its exclusive local discount and a partnership with non-profit Higher Ground. Additionally, Vie will host wellness focused events for residents and visitors this month at its flagship Sun Valley store.

Beginning in November, Vie Active will offer a 20% discount (full price Vie Active products only) to all locals with a valid I.D. The brand has also rolled out an exclusive Fit Pro program where fitness instructors, trainers, and coaches will gain access to specials and additional discounts. These discounts come at a perfect time for shoppers, as Vie Active recently introduced a new line featuring fresh designs and updates to its most popular activewear prints.

In observance of Veterans Day, Vie Active has partnered with Ketchum headquartered non-profit, Higher Ground, to donate a portion of sales on all camo prints to recreational therapy for veterans for the entire month of November.

“Being a hub for fitness and wellness in a town as active as Sun Valley is something we’re proud of,” shared Sunny Mills, Head of Design & Production at Vie. “That’s why we felt it was important to give back, offer our locals a special discount, and use our store for wellness focused community events.”

Free community events at the Flagship Store in November include:

Leadville Block Party — November 17 from 11am - 4pm

Attendees will enjoy sips and snacks from Sun Valley favorite, The Haven while getting entered to win a free outfit.

Braids & Barbells: A Workout Hairstyle Workshop — November 24, 3-6 pm

Find the perfect workout hairstyle for you with Mane Muse at this special in-store event. Attendees will enjoy music and snacks from The Haven and be entered to win door prizes from Vie!