THE VIE ACTIVE STORY
Born in Bondi Beach, Australia and headquartered in beautiful Sun Valley, Idaho, Vie Active inspires and empowers women with performance-driven, stylish activewear. We support our community of women living active lives with strength, grace, and joy.
As modern wonder women, we all know that our superpower is our commitment to our own health and well-being. We believe that living an active life enables you to do, be, and give so much more, and we strive to empower you on that journey. Whether you’re running from workout to work or barre to brunch, Vie Active feels good, looks good, and performs better.
Noa Ries, the Vie Active Founder, grew up running and swimming laps at Bondi Beach, Australia with her father who taught her that “the body only does what the mind tells it to.” When he died suddenly in 2007, working out became her therapy, and exercise quickly became more about sanity than vanity. The following year, she left her career in advertising to become a personal trainer. Late in the day in early 2012, she had an epiphany when she realized she was still in her workout clothes, had not had time for a shower, and felt REALLY unstylish. “I thought to myself – why do I have to make this conscious decision every day between being stylish and being fit? Surely I can be both! But as a modern woman (with two kids) I don’t have time for five outfit changes during the day.” The following year, Vie Active was launched with a mission to fuse performance and style. Vie Active was built to enable, empower, and inspire women to put their oxygen mask on first and fully embrace the benefits of living an active life.
As a mother, a wife, entrepeneur, and an executive, “I realized a few years ago that working out is the reason I’m able to do and be all those things. I realized I have to ‘put my oxygen mask on first’. Working out makes me more productive, focused, happier and confident and I want to inspire and enable you to enjoy the same.”
Vie Active pairs the highest quality performance fabrics with stylish silhouettes and the most technical print techniques available to create activewear that uniquely marries style with performance. From cut to color to cloth, an uncompromising commitment to performance is just where we begin.
Since you’re definitely going to be wearing your activewear well beyond your workout, we obsessed about the way our clothing feels and makes you feel. Crafted from luxuriously soft, quick drying, sweat-wicking, and anti-microbial fabrics including compression and Australian Merino, each piece is meticulously designed then sweat and stress tested by our team to ensure optimal comfort and performance.
We strive to practice what we preach here at Vie Active, pushing boundaries and pushing each other to be better every day. We share in our triumphs, in our own inspirations, and our personal goals as we work to achieve them. As a team and a sisterhood (of spandex pants!), we know that we can achieve great things by helping to uplift each other. I hope you will join me in this journey, share your stories, continue investing in yourself and celebrate the fact that you are a Modern Wonder Woman, and you can do and be it all. Join #teamvieactive and our mission to #beflawsome!
VIE ACTIVE ~ INSPIRING AND EMPOWERING ACTIVE LIVES