“We are thrilled to be opening a full-time store here in town,” says Noa Ries, Founder and CEO of Vie Active. “We have a tremendous loyal local following among the community and are excited to be in a highly trafficked area to expose the brand to more people in the area. Sun Valley is the epitome of active living and we know there is a huge opportunity for more activewear retail offerings like ours.”
The store is in the luxurious Galleria Shopping Center and shares the space with Jensen Stern Jewelers in addition to its newest tenants Baby & Co. and Delaney Fox Handbags. The retail space is approximately 700 square feet with both street facing and interior access. The store design is meant to be more than just a shopping experience, with artwork, furniture, and fabrications which evoke the Vie Active lifestyle. With a beach house vibe, inspired by Ries’s hometown of Bondi Beach, the store has a laid back beach house vibe, outfitted with a shell chandelier, drift wood hued floors and a collection of surfboards from Ries’s own personal collection.